Know Your Audience

Every writer knows that when it comes to writing, you need to tailor it to your audience. You need to know who you’re trying to reach before you can write to that particular audience. Following are 5 key questions to ask yourself when identifying your key audience:

1.       What age group are you trying to reach? Depending on what you are marketing, you will need to decide what age bracket to which your ideal consumer belongs. You may have a different age bracket for marketing bran cereal versus cereal with marshmallows and fun shapes in it.

2. What gender is your product or service geared toward? You will need to decide whether gender matters when it comes to your target audience. Sometimes it does, and sometimes it doesn’t. It depends on what type of product or service you are promoting.

3. Are you trying to reach a specialized hobby or interest group? If you are marketing something like bicycle gadgets, your target audience will include people who have an interest in bicycles. Avid road cyclists or mountain bikers would be part of the demographics for your target audience. People who have no interest in bicycles are not going to be interested in your bicycle gadgets, so this is important to keep in mind.

4. What socioeconomic group are you targeting? If you are promoting a service like a free financial seminar, socioeconomic status may not matter as much. However, if you are marketing a three-day financial fitness seminar that costs $900 to enroll, your demographic for socioeconomic status will need to be considered.

5. What type of education status does your audience have? Does your ideal customer have a high school diploma, technical degree, or an advanced degree? Depending on what type of product or service you are selling, this may be a key factor in identifying your target audience.

Once you have the answers to these five questions, you can begin writing for your target audience. You will need to tailor your writing in such a way that matches to your audience and speaks to them in a voice they can understand and relate to. Word choice matters greatly when it comes to this as does your sentence structure and amount of detail. These things all need to be considered when it comes to planning your writing and marketing campaigns.

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